Section · 5 articles
Ads and growth
Go-to-market, growth marketing, Google Ads and Meta Ads: how a startup finds its first customers and multiplies them.
Growth marketing for startups: a working method, not a bag of tricksTreat growth as a system you can measure, one small experiment at a time.
Google Ads for startups: budget, setup and the credits that actually existBefore you spend a dollar or a euro, you can work out what a meaningful test costs.
Meta ads for startups: budget, tracking and a first campaign that can actually learnOn Facebook and Instagram you are not buying keywords. You are buying attention, and the algorithm needs enough signal to spend it well.
Go-to-market strategy for startups: from finished product to the right first customersA good product does not sell itself. Your go-to-market decides who hears about it first, at what price and by which road.
Product-led growth: what it is and when a product can sell itselfWhen the product does the job of shop window, salesperson and support desk at once, and when it should not try.