Software development for startups

What does your startup need right now?

It depends where you are. Some founders still need to build the product, some need to launch it, some need to grow it, and some need to get clear on what comes first. Pick the need and see the services that answer it.

MVP developmentBuildThe first product your customers can actually use: a tight scope on code that holds up as you grow.
SaaS developmentBuild · GrowSubscription platforms with accounts, roles, billing and dashboards. Athleex is ours.
Custom web appsBuildInternal tools and back-office software in Next.js, for when off-the-shelf won't do.
App developmentBuild · LaunchiOS, Android and web from one codebase, all the way to App Store and Google Play release.
Startup websiteLaunchA landing page to test demand, then a launch site that's fast, indexable and ready for ads and investors.
Product design and UXBuild · ClarityUser research, flows and clickable prototypes before anyone writes a line of code.
AI for startupsBuild · GrowAI features in the product and in your operations, with API costs and the EU AI Act in hand.
AI agentsGrowAgents that work inside your tools: answering, routing, keeping the CRM up to date.
Startup SEOLaunch · GrowTechnical SEO from the codebase up, and content that answers real questions, for ChatGPT too.
Paid adsLaunch · GrowGoogle Ads and Meta Ads run as small, measurable tests, with budget following real customers.
Growth marketingGrowExperiments across acquisition, activation and retention, on metrics everyone reads the same way.
Fractional CTOClarityPart-time technical leadership: stack, roadmap, team and the questions investors will ask.
Prototype to productionClarity · BuildBuilt it with Lovable, Bolt or vibe coding? We make it secure and take it to production.

Who does the work?

The people who have done that kind of work before, in one of MPN Group's three brands. You deal with the group; the work goes to whoever knows it best.

My Web Lab: The group's web agency: custom websites and web apps in Next.js, never templates, plus technical and content SEO, Google Ads and tracking. More than 120 projects across company sites, e-commerce and web apps.
Giallo Studio: The group's AI agency: AI audits and advice, process automation and AI agents, with custom software only where it genuinely earns its place.
Athleex: Our own SaaS for personal trainers and coaches, with iOS and Android apps. It isn't a client: we designed it, built it and keep growing it ourselves. Most of what we know about products comes from here.

Not sure where to start?

Start from the stage you're at. Each one needs different things, and some of them can wait.

Startup stages: what you need at each one

What about cost? We don't have a price list: cost and timeline depend on scope. We break down what drives them on our pricing and timelines page.

Questions about our services

What does MPN Group do for startups?

We build and grow digital products: MVPs, SaaS platforms, mobile apps, web apps and websites, alongside product design, AI, SEO, paid ads and growth marketing. The work is done by the group's three brands, My Web Lab, Giallo Studio and Athleex, from Milan.

How much does it cost to work with you?

We don't publish a price list. Cost depends on scope, platforms, integrations and how much design and support you need, so we quote once we understand the project. What drives the price is explained on our pricing and timelines page.

Which technologies do you use?

The group's stack is Next.js, React, TypeScript and PostgreSQL, with Three.js and GSAP for interfaces, and n8n and AI agents for automation. The Athleex iOS and Android apps are built with Capacitor on the same web codebase. More on our technologies page.

Do you work with founders outside Italy?

Yes. We're based in Milan and work with founders across Italy and Europe, in English and Italian. Even this site's English version is written for an international reader rather than translated word for word.

How quickly do you reply?

Within one business day. Email info@mpngroup.it or use the contact page: your message goes to the people who handle that service.

Tell us where you are.

We reply within one business day, even if it's just to say where we'd start.

Get in touch