How we write
Principles
The answer first
Every article answers its question in the first lines; the rest explains the why and the how.
Primary sources
Laws, incentives and statistics come from official sources or the original studies, with the year and the date we checked them. Technical terms are explained in our glossary.
Only real experience
When we talk about ourselves, it is work we have actually done, on Athleex, My Web Lab and Giallo Studio. No clients named without permission, no inflated numbers.
No convenient rankings
We don't publish "best agencies" lists with ourselves on top. We'd rather give you criteria for choosing, which still hold if you end up choosing someone else.
Not legal or tax advice
On legal and tax topics we summarise the official sources and point you to accountants and lawyers for decisions.
Artificial intelligence
How we use AI to write
We use language models to research, organise sources and prepare drafts, in Italian and in English. The English version is not a translation: it is rewritten for an international reader.
Every piece is read by a person in the group before it goes out: figures are checked against the source, experience against the people who lived it, and the tone against what we would say to a founder in person.
Sources
Where the figures come from
- Law and incentives
- Italian ministries (MIMIT), Invitalia, the business register, the Official Journal, EUR-Lex
- Data and studies
- Original studies and statistical offices, always with the year and a link
- Technology
- Official documentation of frameworks, platforms and app stores
- Experience
- The group's own products: Athleex, My Web Lab's projects, Giallo Studio's AI audits
Updates and corrections
When the facts change, the text changes
When a law, an incentive or a figure changes, we update the article; next to every source you'll find the date we checked it. If you find a mistake, write to info@mpngroup.it: we check it and, where needed, correct it and say so in the text.
Questions about how we write
Who writes MPN Group's articles?
The group's editorial team: the people working on the products of My Web Lab, Giallo Studio and Athleex, helped by AI tools, with every piece reviewed by a person.
Are the articles written with AI?
Partly: AI helps us research, organise and draft. Facts, sources and the experience we describe are checked by a person in the group before publication.
Is any content sponsored?
No. We don't publish paid content or rankings that put us first. When we talk about our own services, we say so plainly.
How do I report a mistake?
Write to info@mpngroup.it with the article's link and the correction: we reply within one business day.
Got a question that deserves an article?
Many of our articles start from founders' questions.
Write to us