Section · 5 articles
SEO, GEO and AEO
Getting found on Google and cited by ChatGPT and AI Overviews: technical SEO, content, SaaS and Next.js.
SEO for startups: how to get found before anyone knows your nameFoundations over tricks: the three levers that matter when the brand is new and time is short.
SaaS SEO: the pages that bring trial sign-ups, not just trafficYour product lives behind a login. Your public site has to explain it to people who have never seen it, and carry them to a trial.
How to get cited by ChatGPT and AI Overviews: what the engines actually sayGEO and AEO without the folklore: the rules come from the engines' own documentation, not from vendor checklists.
When should a startup start SEO? Before launch, at MVP or after product-market fitThere isn't one right moment but three: one for the technical work, one for content, one for sustained investment.
Next.js SEO guide: metadata, sitemaps, hreflang and JSON-LD in the App RouterMost of it lives in the codebase and gets set up once. The rest is not hiding your text behind JavaScript.