Three brands. One direction.

My Web Lab, Giallo Studio and Athleex are MPN Group's three brands. Each has its own market; all share the same standard of quality.

Web agency

My Web Lab

Custom Next.js websites and web apps, SEO and Google Ads for companies in Milan, Lombardy and across Italy. More than 120 projects delivered.

Next.js
SEO
Google Ads

My Web Lab in the group myweblab.it

AI agency for SMBs

Giallo Studio

Artificial intelligence consulting, process automation and AI agents for Italian SMBs. Custom software only when it is really needed.

AI audit
Automation
AI agents

Giallo Studio in the group giallostudio.it

Software for personal trainers

Athleex

The platform for personal trainers and coaches: athletes, workout plans, progress, Churn Radar and a business dashboard, plus an app for athletes.

SaaS
Athlete app
Retention

Athleex in the group athleex.com

The right brand

What do you need?

What they share

Same engine, different markets.

Standards

The same level of design, code and attention to detail on every product.

Technology

Components, automations and infrastructure reused across brands.

People

Skills that move from one team to another when needed.

Numbers

One way of measuring growth, quality and margin.

FAQ

What are MPN Group's brands?

My Web Lab (web agency), Giallo Studio (AI agency for SMBs) and Athleex (software for personal trainers).

How do I choose the right brand?

For a website, an online store or SEO: My Web Lab. To automate processes with artificial intelligence: Giallo Studio. To manage athletes and clients as a personal trainer: Athleex. If in doubt, write to us and we'll point you in the right direction.

Can I work with more than one brand?

Yes. A project can combine, for example, a new My Web Lab website with Giallo Studio automations: the shared direction avoids duplication and dead ends.

Who coordinates the brands?

MPN Group, the Milan-based group led by Marco, Pietro and Niccolò.